LOVE CHINA RADIO
Love Music - Love Life
Advertise on Love China
Love China will shortly be accepting a limited number of
commercials.
Why advertise on Radio?
Radio is personal, it's considered a friend and is trusted.
Radio listeners actually notice the ads! People can avert their eyes
from
press or banner ads, but listeners cannot close their ears! They
actually don't turn off when the ads come on.
Why Internet Radio?
Internet stations are often
highly specialised so provide advertisers with a highly targeted audience
- therefore, for the right product, advertising on internet radio can be
more cost-effective than general media where the overwhelming majority
wouldn't be interested in the sales proposition. People tend to
listen 'close-up' using speakers right on their desk in front of them, or
using earphones - they're not going to miss your ad or glance away from
it!
Internet radio provides a
far wider selection of stations than terrestrial radio. Therefore, people
tune around more - they can be less loyal. This is actually a good
thing for advertisers - it means you're not just hitting exactly the same
small audience every time. Advertising Executives often point out that
radio is a "repetition medium", and that's true to a point, but there's an
optimum number of times a listener needs to hear an ad if they're going to
act on it - beyond a few times is just wastage. Internet stations have a
nice churn of audience within their demographic, so advertisers can leave
an ad running and it can reach a new audience every month.
Why LOVE CHINA?
Because our listener demographic fits your target demographic perfectly.
Our music policy is to play popular Mandarin and Cantonese hits from the
last ten years. This will appeal to listeners who are old enough to
have disposable income, but young enough to be receptive to advertising.
The station is music driven with little chat, therefore it
crosses language divides.
One-third of our audience
listen using an Apple iPhone or iPod Touch, i.e. they're listening on
earphones. There is no better way to get a message inside somebody's head!
We are reaching the iPod generation!
We will only accept 2
minutes of advertising per hour, your ad will not get lost among other
ads. Book before we're sold out! Our packages start at $5US per
1,000 impacts (see below).
Audience
The Love China audience is
truly international and distributed fairly evenly throughout the most
affluent areas of the world - particularly where Chinese is spoken.
In a typical month, Love China is now listened to in over 100 countries (115 in February 2010).
Our audience in Asia has
been growing rapidly, particularly in China itself as
broadband and portable wifi devices have been becoming more widespread. According to
our server logs, 33.3% of listening sessions take place using the Apple OS3
operating system which is used exclusively on the Apple iPhone and Apple iPod Touch.
Geographic distribution:
Our audience is distributed
as follows:
(based on our top 30 countries, during February 2010)
Asia:
60.9% (up from 30.5%, October 2009)
China, Japan, Malaysia, Singapore, Korea
North America:
22.7%
USA, Canada, Mexico
Europe:
13.3%
France, UK, Germany, Netherlands etc
Other:
3.2%
Australia, New Zealand, Brazil etc
|
Top countries for
listeners:
China:
27.3%
(including Taiwan and Hong Kong)
USA:
16.5%
Japan:
16.1%
Singapore:
7.6%
|
"Other" is predominantly
Europe, where there
is a large number of relatively small countries. |
Duration of listening:
According to our server
logs, the average listening session lasts 25.1 minutes.
Time of Day:
Unlike traditional radio, our listenership is not concentrated at certain times
of the day, but is evenly distributed 24/7.
Orange = mid-morning in the US = afternoon
in Europe = evening in Asia
Green = evening in the US = night in
Europe = daytime in Asia
*Figures compiled from Music Radio China server logs,
February 2010.
Audience Demographic
Listeners are not required
to register in order to listen to Love China, so we do not have statistics
for demographics such as age and sex, but considering the newness of
internet radio, our listenership is likely to comprise young, savvy, professionals
and include international
business people, their families,
students studying abroad and others having associations with Chinese
speaking communities. They're people worth talking to!
A third of our listeners
use their iPhone or iPod Touch to listen to
Love China. We assume our listeners to
be wealthier than average, bearing in mind the cost of iPhones and the
like.
Apple OS3 will now play Love China directly on mobiles, rather than
requiring users to download an app, therefore, we're expecting numbers to
increase further as OS3 is adopted by users.
We cannot publicise the exact size of our audience
on the internet, but we will supply figures to potential advertisers upon
request
(eMail).
Cost
Love China's pricing is based on the 'cost per mille'
model. Clients pay a fixed price based on the number of times their ad
is expected to be heard.
Our "Cost per Mille" (cost
per 1,000 impacts) for a 15 second commercial is $5US
(approx £3.32GBP,
34RMB,
€3.68Euro,
¥446Yen).
Other durations pro-rata -
there's no cost penalty for playing ads of longer or shorter durations.
If you contact us with a
budget we'll get back to you with a suggested spot schedule.
Production
Clients can supply their own commercials, or our production
partners, Audio Art, can produce commercials based on client scripts. We do not charge for
recording single-voice commercials if they can be read using our
own staff (in English or Mandarin). We can also cast professional
actors/voiceovers specifically for your commercial, please ask for a price
(eMail).
Commercials can be in either English, Mandarin or Cantonese.
Which products are suitable for advertising on Love China?
This is an international station, with an international audience which is
technically savvy and modern. Listeners might be particularly
interested in the following types of products:
Airlines, transport, travel services
Universities and private schools
Language Training (English, Chinese and others)
Digital Products, such as phones and computers
Newspapers, publications and websites
Recruitment (from top executives to teachers)
Internet-only businesses
International Fashion
Of course, our listeners also partake in the full range of human
activities including
buying clothes and enjoying entertainment! Like everybody else, they
buy cars and phones and enjoy travel.
FAQ
Do I have to use an
advertising agency? No, but agencies and direct clients are equally
welcome. We give agencies a small discount to cover their costs
(eMail).
Is there a minimum order value or setup fee? No, no campaign is too
small.
Can I designate exact spot times? Sorry, not at the moment.
We schedule your ad to run at a specific interval (e.g. once every 2
hours) on dates we agree in advance.
If I'm using your
production service will I hear my ad in advance? Yes of course,
we'll email you an
mp3 before transmission.
How quickly can I get on air? Within about a day
once your payment is received and you're happy with the ad (if we're
recording it).
Can I target specific countries? No, there is only one audio feed
which is played everywhere.
Terms
We reserve the right to refuse any product or service which
may be considered illegal, immoral, controversial, dishonest etc
No gambling (other than state-run lotteries).
No political propaganda.
Nothing racist or socially inflammatory.
We will only consider ads for medical, financial or investment
products if the client provides appropriate and complete legal
clearance pertinent to the laws of the primary audience locations.
Commercials in these categories must be in English.
Charities can only advertise if they are properly registered.
No sales of animals/livestock.
If using children to act in advertisements, please be aware
that certain countries have restrictions.
Nothing in bad taste - e.g. no swearing/sex
scenes etc.
Commercials must meet professional technical standards, we
reserve the right to refuse bad quality audio.
Advertisements should normally be in Mandarin, Cantonese or
English - commercials in other languages, such as Shanghainese or Japanese, may be accepted too.
We reserve the
right to refuse an ad for any reason at our discretion.
Payment must be made in advance, usually using Paypal. 
