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ADVERTISE ON LOVE CHINA
Why advertise on Radio?
Radio is personal, it's considered a friend and is trusted.
Radio listeners actually notice the in-stream audio ads! People
regularly avert their eyes
from
press or banner ads, but listeners
cannot close their ears! They
remain attentive when the ads come on and rarely turn off or channel-hop
to avoid commercials*.
* Source: Radio Advertising Bureau
http://www.rab.co.uk/rab2009/showcontent.aspx?id=1356#summary
Why Internet Radio?
Internet stations are often
highly specialised so provide advertisers with a highly targeted audience
- therefore, for the right product, advertising on internet radio can be
more cost-effective than general media where the overwhelming majority
wouldn't be interested in the sales proposition. People tend to
listen 'close-up' using speakers right on their desk in front of them, or
using earphones - they're not going to miss your ad or glance away from
it!
Internet radio provides a
far wider selection of stations than terrestrial radio. Listener's
selection of station's is therefore more personal than terrestrial radio
and better targeted at a given community of interest. Despite this,
listeners to internet radio do 'tune around' more than audiences of
terrestrial radio. This is actually a good thing for advertisers - it
means you're not just hitting exactly the same small audience every time.
Advertising Executives
often point out that radio is a "repetition medium", and that's true to a
point, but there's an optimum number of times a listener needs to hear an
ad if they're going to act on it - beyond a few times is just wastage.
Internet stations have a nice churn of audience within their demographic,
so advertisers can leave an ad running and it can reach a new audience
every month.
Why LOVE CHINA?
Because our listener demographic fits your target demographic perfectly!
Our music policy is to play popular Mandarin and Cantonese hits from the
last ten years. This will appeal to listeners who are old enough to
have disposable income, but young enough to be receptive to advertising.
The station is music driven with very little chat, therefore it
crosses language divides.
One-third* of our audience
listen using an Apple iPhone or iPod Touch - i.e. they're listening on
earphones. There is no better way to put a message directly inside somebody's head!
Love China is reaching the elusive iPod generation!
*According
to February 2010 server logs
Audience
The Love China audience is
truly international and distributed fairly evenly throughout the most
affluent areas of the world - particularly where Chinese is spoken.
In a typical month, Love China is listened to in over 100 countries (115 in
our latest figures, February 2010).
Our audience in Asia has
been growing rapidly, particularly in China itself as
broadband and portable wifi devices, especially iPhones, have been becoming more widespread.
Because Love China is
internet based, we have exact statistics from our servers about our
audience. Our listener data, direct from the server logs, is
analysed here:
Audience
Production
Clients can supply their
own commercials, or we can take care of everything including writing a
script and recording a commercial. Our Commercial Producer is
British, and has 25 years radio experience.
The cost of producing a commercial is
minimal and the process is simple. Charges are here:
Rates
Which products are suitable for advertising on Love China?
This is an international station, with an international audience which is
technically savvy and modern. Listeners might be particularly
interested in the following types of products:
Airlines, transport, travel services
Online shopping
Universities, colleges and private schools
Language training (English, Chinese and others)
Digital products, such as phones and computers
Newspapers, publications and websites
Recruitment (from top executives to teachers)
Internet-only businesses
International fashion
Of course, our listeners also partake in the full range of human
activities including
buying clothes and enjoying entertainment! Chinese people often love
gadgets and internet shopping. Like everybody else, they
buy cars and phones and enjoy travel. China's people work hard,
value education, want to succeed in life and strive to provide the best
for their families. They're people worth talking to!
FAQ
Do I have to use an
advertising agency?
No, but agencies and direct clients are equally
welcome. Interested agencies please eMail.
Is there a minimum order
value or setup fee?
No, no campaign is too
small. Commercials can be any length and any frequency, priced
pro-rata based on our published
Advertising Rates
Can I designate exact spot times?
Sorry, not at the moment. We schedule your ad to run at a specific interval (e.g. once every 2
hours) on dates we agree in advance. All commercials play 24/7,
spread evenly.
If I'm using your
production service will I hear my ad in advance?
Yes of course,
we'll email you an
mp3 before transmission.
Do you have any special
packages available for recruiters?
Funny you should ask! See here:
Recruitment
How quickly can I get on
air?
Within about a day once your payment is received and you're happy with the
ad (if we're recording it).
Can I target specific
countries or regions?
Not at the moment. Our servers in the US/Europe/Asia all carry the
same advertising (though not necessarily at the same times).
Are there any
restrictions regarding the content of advertisements?
Yes, please read our
Terms
& Conditions
Advertising Rates
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